Registration beginning at 6:00
721 NW 9th Ave #200
Portland, OR 97209
7:30 - 8:15 - What Wonder
Kim Malek, President & CEO, Salt & Straw
- How do you use fear as a driving force
- How to use wonder in the world to bring people together
- How we at Salt & Straw create wonder in the world
Registration beginning at 8:00
1315 NW Overton St
Portland, OR 97209
9:00 - 9:45 - Evolving your EVP – Becoming a Values-Driven Organization
Gracie Mercado, VP, Head of HR Support, National Basketball Association
Our perceptions are powerful – what we see, hear or feel become the view we hold about a company. Your Employee Value Proposition is now, more than ever, a key factor in whether employees join or leave an organization. This interactive and engaging discussion will explore ways to ensure that your corporate values and purpose shine through to attract and retain the best talent for your culture and objectives.
10:15 - 11:00 - The Ups and Downs of a Company Taking a Stand
Amy Smith, Chief Giving Officer, TOMS
Abel Navarrete, VP Corporate Responsibility, Columbia Sportswear
Brands that take a stand are taking a risk, yet those that do nothing may be risking more. It's no secret that it's a tight labor market and that businesses are trying to lure Millennials. Company values play an integral part into Millennials' job choices. Many Millennials think CEOs should speak up and take active stances on social issues. Taking a stance however has both its ups and downs.
In this panel discussion Amy Smith, Chief Giving Officer, TOMS and Abel Navarrete, VP Corporate Responsibility will be discussing the challenges and successes of companies that take a stand.
10:15 - 11:00 - Holistic Well Being and the role of the Employer
Nancy Vitale, SVP & CHRO, Genentech
• Adopting a holistic approach to wellbeing and why it’s important for organizations and for individuals.
• Connecting and integrating investments and resources.
• How to adopt and adapt enterprise-wide and grassroots approaches.
• The wellbeing journey and role of technology and non-technology solutions
11:30 - 12:15 - The Beginning of a New Thought- Leading with Intellectual Curiosity
Min Park, Director of People Analytics, Hulu
Teresa Hoover, Partner, Mercer
As the pace of change continues to accelerate, HR organizations must lead with intellectual curiosity to truly enable a thriving workforce for years to come. Hulu’s approach to developing its HR and Talent and Organization (TAO) “Hulugans” to embrace a data-driven mindset has enabled them to effectively support the company’s continued success. However, evolution doesn’t come without deliberate effort -- it requires new ways of thinking about HR organizational design and the roles and skill sets of HR employees.
11:30 - 12:15 - What Brands are Doing to Resonate with Multiple Generations
Wylie Robinson, Founder & CEO, Rumpl
Ryan Flaherty, Vice President, Brand Strategy, Portland Trail Blazers
With an aging population, and a new Gen Z demographic that is starting to have a disposable income, it is more important than ever to have a brand that resonates with multigenerational households. In this discussion, Wylie Robinson, CEO & Founder of Rumpl with be talking with Ryan Flaherty, Vice President, Brand Strategy, Portland Trail Blazers, on how they are building consumer relationships across multiple generations.
1:00 - 1:45 - Millennials: What You Don't Know is Tanking Your Bottom Line
Amanda Hammett, Millennial Translator
The fact of the matter is if you don't understand millennials, you can't keep them. With that in mind, we will bust prevailing millennial myths and replace them with facts about this often misunderstood generation. Next, we will learn about the psychology of WHY they what they do at work. Last, participants will be provided with a formula that will reveal a major area of missing profits from your bottom line. (HINT: You probably have no idea this is missing from your P&L!) Session
During this session, attendees can expect to:
• Uncover the REAL facts about the millennial generation (including generation demographics and generational parameters).
• Learn the psychology behind WHY they do what they do at work and how you can leverage that knowledge to up productivity levels.
• Discover a mathematical formula that will show what the lack of millennial employee engagement is really costing you and your team.
• Analyze the discrepancies between millennials and leadership throughout the entire employee life cycle • Explore an easy fix to a systemic issue that keeps millennials and corporations from succeeding together
2:15 - 3:00 - To Retain or Not To Retain
Moderator: Amanda Hammett, Millennial Translator
Elise Ben-Yair, VP, HR, CBS Interactive
Natascha French, CMO, Vntana
With the average lifespan of new employees being less than 2 years, should we spend our time and effort on retaining the new generation of employees? Or do we embrace the fact and work to get the most out of them while they working for you? In this panel discussion Amanda Hammett, Millennial Translator will be leading a discussing with Elise Ben-Yair, VP HR, CBS Interactive and Natascha French, CMO, Vntana.
2:15 - 3:00 - Drag Queens, Hip Hop Stars and Teen Wolves, OH MY!
Amy Wigler, SVP Integrated Marketing, Viacom
In this session, SVP, Integrated Marketing for Viacom Velocity, Amy Wigler, will talk through case studies that bring to life how brands can use influencer marketing and branded content tools in order to authentically increase visibility, engage in a cultural conversation and drive sales.
VIP Reception beginning at 3:00
1439 NW Marshall St
Portland, OR 97209
Being the Bridge – Culture Starts with You
VIP Expressive Art Collaboration PDXYZ is dedicated to Bridging the Gap in every sense, with experiences that stretch creativity, ignite insight, encourage risk-taking and foster innovation. At this VIP experience not only will you be sampling some of Portland’s finest wine and local beers, but you will have the opportunity to lead the way in “Keeping Portland Weird”. Weird is important in our organizational cultures. It’s about inclusiveness, welcoming all walks of life, embracing uniqueness in others and ourselves! Gear up for absorbing the great insights we’ve packed into PDXYZ by taking a moment to access your inner muse, and do it in a community with your peers.
Let’s face it, as leaders we often talk about authenticity and engagement, but how often do we take a moment to cultivate our own? This expressive art experience gives you the opportunity to consider and create from what makes you great – your own creative voice – and see your expression take place on a giant canvas filled with the creativity of the community. This creative immersion is a great opportunity to interact authentically with the rich diversity of leaders, thinkers and creators, and will set the stage for your immersion in new ideas with the centering power of a strong foundation of self.
850 NW 13th Ave
Portland, OR 97209
9:00 - 9:45 - Opening Keynote - What Does A 139-year-old Chicken Salesman from Kentucky Know About Young People?
Kevin Hochman, President, KFC
Eric Baldwin, Executive Creative Director, Wieden+Kennedy
In this session, Kevin Hochman, President for KFC, and Eric Baldwin, Executive Creative Director for Wieden+Kennedy, share insights behind a campaign driving awareness and reconsideration among a new generation of consumers. It’s an effort that has authentically infused the brand’s iconic founder, Colonel Sanders, into the forefront of pop culture and turned KFC into one of the most valued marketers.
10:00 - 10:45 People+Passion: A Look at Bringing Your Whole Self to Work
Join a special panel discussion focused on what it means to bring your passions to work and how they can transform business output as well as workplace culture. Moderated by W+K’s Head of Design, Noreen Morioka, the panel will include an in-depth, creative exploration on personal passions, careers and the magic that can happen with the intersection between the two. Featuring W+K's Max Stinson (Creative Director), Serita Wesley (Producer), Becca Wadlinger (Copywriter), Shaine Edwards (Art Director) and Mulu Habtemariam (Production Coordinator).
11:00 - 11:45 Closing Keynote - Topic TBD
Amy Taylor, President & CMO, Red Bull North America
Session Description Coming Soon!
VIP Closing Reception beginning at 12:30
1570 NW 22nd Ave
Portland, OR 97210