Registration beginning at 6:00

Ecotrust

721 NW 9th Ave #200

Portland, OR 97209

7:30 - 8:15 - What Wonder

Kim Malek, President & CEO, Salt & Straw

• How do you use fear as a driving force
• How to use wonder in the world to bring people together
• How we at Salt & Straw create wonder in the world

Registration beginning at 8:00

Fair Market

9:00 - 9:45 - " Lasting Cultural Change"

Eric Hutcherson, Executive Vice President, Chief People and Inclusion Officer at Universal Music Group

Eric Hutcherson, Executive Vice President, Chief People and Inclusion Officer at Universal Music Group

Eric Hutcherson is Executive Vice President, Chief People and Inclusion Officer at Universal Music Group (UMG), the world leader in music-based entertainment. In this role, Hutcherson is a member of the company’s senior management and leads a global team across UMG’s record labels, publishing division and operating companies to align talent functions, amplify the company’s entrepreneurial-based culture, accelerate diversity and inclusion across all levels and territories, attract, retain and develop talent, accelerate the company’s social justice initiatives and build on UMG’s successful track-record of driving innovation by recruiting employees who bring new ideas, perspectives and skillsets.

Hutcherson joined UMG from the National Basketball Association, where he managed a team that drove the NBA’s global workforce strategy built on a commitment to attract, retain, develop and engage top talent for the NBA, WNBA, NBA G League and NBA 2K League. With a focus on people, culture and innovation, Hutcherson was responsible for leading global projects, processes and analytics that addressed business needs. He partnered with the leagues’ senior leadership to enable, empower and develop employees in 13 offices globally, guided by the league’s strategic direction.

Prior to joining the NBA in July 2014, Hutcherson was Managing Director and Chief HR Officer for the U.S. and Canada Division of Marsh, a leading global insurance brokerage firm. Before that, he held several leadership positions at Mercer, a financial services and human resource consulting firm, including Chief Human Resources Officer – Americas, and Global Leader for Mercer’s Outsourcing and Global Operations and Shared Services businesses. Earlier in his career, he worked for Foot Locker and served as Assistant Director of Public Relations for the Boston Celtics.

Hutcherson is also a motivational speaker and created a career development training program, “Say Yes to Success.” He serves on the Board of Councilors for the USC Annenberg School of Communication and Journalism, the Senior Advisory Council for the National Association of African Americans in HR, the Executive Advisory Committee for CNBC. He also served on the Executive Board for Covenant House New York and has been recently named to the Covenant House International Board. Additionally, he serves as strategic advisor to the Board of Directors for the Young Peoples Chorus; a multicultural youth chorus whose mission is to provide children of all economic and cultural backgrounds with a unique program of music education and choral performance.

Hutcherson earned a bachelor’s degree in Political Science from New York University and a master’s degree in Sports Management and Administration from the University of Massachusetts-Amherst.

10:15 - 11:00 - The Ups and Downs of a Company Taking a Stand

Amy Smith, Chief Giving Officer, TOMS

Abel Navarrete, VP Corporate Responsibility, Columbia Sportswear

Brands that take a stand are taking a risk, yet those that do nothing may be risking more. It's no secret that it's a tight labor market and that businesses are trying to lure Millennials. Company values play an integral part into Millennials' job choices. Many Millennials think CEOs should speak up and take active stances on social issues. Taking a stance however has both its ups and downs.

In this panel discussion Amy Smith, Chief Giving Officer, TOMS and Abel Navarrete, VP Corporate Responsibility will be discussing the challenges and successes of companies that take a stand.

10:15 - 11:00 - Holistic Well Being and the role of the Employer

Nancy Vitale, SVP & CHRO, Genentech

• Adopting a holistic approach to wellbeing and why it’s important for organizations and for individuals.

• Connecting and integrating investments and resources.

• How to adopt and adapt enterprise-wide and grassroots approaches.

• The wellbeing journey and role of technology and non-technology solutions

11:30 - 12:15 - The Beginning of a New Thought- Leading with Intellectual Curiosity

Min Park, Director of People Analytics, Hulu

Teresa Hoover, Partner, Mercer

As the pace of change continues to accelerate, HR organizations must lead with intellectual curiosity to truly enable a thriving workforce for years to come. Hulu’s approach to developing its HR and Talent and Organization (TAO) “Hulugans” to embrace a data-driven  mindset has enabled them to effectively support the company’s continued success. However, evolution doesn’t come without deliberate effort -- it requires new ways of thinking about HR organizational design and the roles and skill sets of HR employees.

11:30 - 12:15 - What Brands are Doing to Resonate with Multiple Generations

Wylie Robinson, Founder & CEO, Rumpl

Ryan Flaherty, Vice President, Brand Strategy, Portland Trail Blazers

With an aging population, and a new Gen Z demographic that is starting to have a disposable income, it is more important than ever to have a brand that resonates with multigenerational households. In this discussion, Wylie Robinson, CEO & Founder of Rumpl with be talking with Ryan Flaherty, Vice President, Brand Strategy, Portland Trail Blazers, on how they are building consumer relationships across multiple generations.

1:00 - 1:45 - Millennials: What You Don't Know is Tanking Your Bottom Line

Amanda Hammett, Millennial Translator

The fact of the matter is if you don't understand millennials, you can't keep them. With that in mind, we will bust prevailing millennial myths and replace them with facts about this often misunderstood generation. Next, we will learn about the psychology of WHY they what they do at work. Last, participants will be provided with a formula that will reveal a major area of missing profits from your bottom line. (HINT: You probably have no idea this is missing from your P&L!) Session

During this session, attendees can expect to:

• Uncover the REAL facts about the millennial generation (including generation demographics and generational parameters).

• Learn the psychology behind WHY they do what they do at work and how you can leverage that knowledge to up productivity levels.

• Discover a mathematical formula that will show what the lack of millennial employee engagement is really costing you and your team.

• Analyze the discrepancies between millennials and leadership throughout the entire employee life cycle • Explore an easy fix to a systemic issue that keeps millennials and corporations from succeeding together

2:15 - 3:00 - To Retain or Not To Retain

Moderator: Amanda Hammett, Millennial Translator

Elise Ben-Yair, VP, HR, CBS Interactive

Natascha French, CMO, Vntana

With the average lifespan of new employees being less than 2 years, should we spend our time and effort on retaining the new generation of employees? Or do we embrace the fact and work to get the most out of them while they working for you? In this panel discussion Amanda Hammett, Millennial Translator will be leading a discussing with Elise Ben-Yair, VP HR, CBS Interactive and Natascha French, CMO, Vntana.

2:15 - 3:00 - Drag Queens, Hip Hop Stars and Teen Wolves, OH MY!

Amy Wigler, SVP Integrated Marketing, Viacom

In this session, SVP, Integrated Marketing for Viacom Velocity, Amy Wigler, will talk through case studies that bring to life how brands can use influencer marketing and branded content tools in order to authentically increase visibility, engage in a cultural conversation and drive sales.

VIP Reception beginning at 3:00

Cerulean

1439 NW Marshall St

Portland, OR 97209

Being the Bridge – Culture Starts with You

VIP Expressive Art Collaboration PDXYZ is dedicated to Bridging the Gap in every sense, with experiences that stretch creativity, ignite insight, encourage risk-taking and foster innovation. At this VIP experience not only will you be sampling some of Portland’s finest wine and local beers, but you will have the opportunity to lead the way in “Keeping Portland Weird”. Weird is important in our organizational cultures. It’s about inclusiveness, welcoming all walks of life, embracing uniqueness in others and ourselves! Gear up for absorbing the great insights we’ve packed into PDXYZ by taking a moment to access your inner muse, and do it in a community with your peers.

Let’s face it, as leaders we often talk about authenticity and engagement, but how often do we take a moment to cultivate our own? This expressive art experience gives you the opportunity to consider and create from what makes you great – your own creative voice – and see your expression take place on a giant canvas filled with the creativity of the community. This creative immersion is a great opportunity to interact authentically with the rich diversity of leaders, thinkers and creators, and will set the stage for your immersion in new ideas with the centering power of a strong foundation of self.

Vacasa

850 NW 13th Ave

Portland, OR 97209

Registration beginning at 8:30

Wieden + Kennedy

224 NW 13th Ave

Portland, OR 97209

9:00 - 9:45 - Opening Keynote - What Does A 139-year-old Chicken Salesman from Kentucky Know About Young People?

Kevin Hochman, President, KFC

Eric Baldwin, Executive Creative Director, Wieden+Kennedy

In this session, Kevin Hochman, President for KFC, and Eric Baldwin, Executive Creative Director for Wieden+Kennedy, share insights behind a campaign driving awareness and reconsideration among a new generation of consumers. It’s an effort that has authentically infused the brand’s iconic founder, Colonel Sanders, into the forefront of pop culture and turned KFC into one of the most valued marketers.

10:00 - 10:45 People+Passion: A Look at Bringing Your Whole Self to Work 

Join a special panel discussion focused on what it means to bring your passions to work and how they can transform business output as well as workplace culture. Moderated by W+K’s Head of Design, Noreen Morioka, the panel will include an in-depth, creative exploration on personal passions, careers and the magic that can happen with the intersection between the two. Featuring W+K's Max Stinson (Creative Director), Serita Wesley (Producer), Becca Wadlinger (Copywriter), Shaine Edwards (Art Director) and Mulu Habtemariam (Production Coordinator). 

11:00 - 11:45 Closing Keynote - Topic TBD

Amy Taylor, President & CMO, Red Bull North America

Session Description Coming Soon!

VIP Closing Reception beginning at 12:30

Breakside Brewery

1570 NW 22nd Ave

Portland, OR 97210